Mayor Sarno stated, “Congratulations to the MCCA and MassMutual Center on this exciting announcement of new digital marquees signage that will add to our city’s aesthetics and downtown experience. This welcoming vibrancy enhances our downtown area and leads to more people visiting and patronizing our business and cultural amenities. I look forward to seeing the unveiling and am grateful for the continued hard work and dedication from the teams at the MassMutual enter and the MCCA.”
A three-sided digital marquee will sit on the building at the corner of Main Street and Bruce Landon Way while the other digital marquee will sit on street level on Main Street. Both will be revenue generating marquees and will promote upcoming events at the MassMutual Center as well as push messaging for the events, the building, and wayfinding.
“We appreciate the investment that the MCCA continues to make in the MassMutual Center. This beautiful, State of the art digital marquee gives us new technology to play both static and visual commercials for both upcoming events and potential sponsors. It is a game changer. We are so excited for how this new addition can help continue driving excitement around Springfield and Western Massachusetts,” states Sean Dolan, General Manager of the MassMutual Center.
“We are thrilled with the launch of the Outdoor Digital Marquees. These state-of-the-art displays are a testament to our commitment not only to innovation, aesthetics, and quality, but also sustainability and environmental responsibility. As the MMC continues to set a high standard for hosting events that bring people together and enrich lives, the technological versatility of the outdoor marquees will further promote and add to the overall experience for all visitors and stakeholders of downtown Springfield and Western Massachusetts,” said Gloria Larson, Interim Executive Director of the Massachusetts Convention Center Authority.
