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Mayor Sarno Congratulates Springfield Thunderbirds for Numerous Recognitions during AHL’s Team Business Meeting

|   Community News

Mayor Domenic J. Sarno congratulates our Springfield Thunderbirds for the numerous recognitions and milestones achieved during the American Hockey League’s (AHL) Team Business Meetings that were held in Tucson, Arizona. This annual event features all 32 AHL teams to acknowledge and recognize best business practices and achievements during the season.

Our Springfield Thunderbirds continued to ride the wave of another record-setting year and was honored by the AHL for their business practices and innovative ideas. Among the achievements were:

• 600 New Full Season Equivalents (FSE), a metric that tracks full-season and partial-season ticket sales.

• 85% Full Season Ticket Renewal Rate

• 15% Increase in per game FSE revenue

• 15% Growth in per game group ticket revenue

• 85% Corporate cash account renewal rate

Mayor Sarno states, “Congratulations to our beloved Springfield Thunderbirds for yet another thrilling and record setting year. Riding the momentum from a very successful season last year which took the team all the way to the Calder Cup Finals and where they were recognized by the AHL by receiving the prestigious President’s Award for the 2021-22 season as the AHL Team of the Year. This year was just as exciting and brought tremendous energy and vibrancy to our city. As a longtime season ticket owner, congratulations to Thunderbirds President Nate Costa, the entire team and staff, coaches, trainers and all the players for another exciting season and being recognized by the AHL for their successful business model. I am looking forward to next season and cheering on our T-Birds on opening night on October 14th as they make another Calder Cup playoff run.”

“Special shoutout to our T-Birds mascot Boomer, who continues to show up at all types of community events and gatherings from youth hockey sessions to charitable affairs such as the Rays of Hope, Spirit of Springfield events and many more. Thank you, T-Birds, for your continued involvement and presence in our Springfield community,” added Mayor Sarno. “This is a testament to the love and devotion of our local ownership group, including Paul Picknelly. Their continued belief and investment in our Springfield is truly second-to-none.”

For more information on the Springfield Thunderbirds and to check out the upcoming 2023-2024 season schedule visit their website at

Page last updated:  Tuesday, March 1, 2022 01:32 pm