The Naismith Basketball Hall of Fame Enshrinement Ceremony featuring notable inductees will take place on September 6, 2025, in Springfield, MA. To compliment the red-carpet ceremony, White Lion continues its tradition and hosts several free events open to the public.
White Lion President, Ray Berry shared, “Springfield becomes home to an international audience and to compliment all the incredible energy and pride, White Lion will host several events with local partners and basketball aficionados. We offer a welcoming space for everyone to feel as if they are part of the Enshrinement festivities.”
Past events have featured local and regional NBA legends Travis Best, Dana Barros, and Marcus Camby, and a separate tribute to NBA Hall of Famer, Bill Walton. This year, White Lion will offer a diverse line up of entertainment on Friday and Saturday. Kicking off the series Friday evening is Diamond Blues a Grateful Dead Tribute Band. Pridelands, White Lion’s new outdoor event space, is the host location. Pridelands is situated in the heart of downtown Springfield at 1477 Main Street. The evening will then transition inside to the brewery for a Latin/Soul music event.
Saturday, the Basketball Hall of Fame’s Resident DJ will host a mid-evening party with CTRL the Narrative and Common Wealth Murals. CTRL the Narrative will give out free Carmelo Anthony swag; Common Wealth Murals will commission a live mural painting highlighting Carmelo Anthony’s accomplishments. The nightcap will feature local sensation MALADO Music.
All events and activity details can be found on White Lion’s social media platforms.
About White Lion Brewing:
White Lion’s grace symbolizes humankind’s goodness; it is an extension beyond race, color, creed or gender. The first craft beer brand to go to market in Springfield, Massachusetts, has all of the necessary ingredients for a successful and sustainable future: A compelling brand and a commitment to being a vital part of the city’s renaissance. More than a brewer, White Lion intends to serve as a catalyst for Springfield’s revitalization.
About Common Wealth Murals:
We collaborate with neighborhoods and organizations to create vibrant murals that boldly proclaim, reclaim, and rewrite community narratives. Our murals explore diverse perspectives, cultivate pride, and inspire intentional visions of the future while forging deeper community connections. Community vision guides the mural designs, which come to life with the help of hundreds of people painting alongside professional muralists.
About CTRL the Narrative
We aren't just a merch brand, we're a community of hoopers, fans and storytellers who refuse to let lazy Narratives define the sport we love. What started in 2019 as a podcast bringing Carmelo Anthony's greatness to light has grown into a movement: documentaries, live events, streetwear, and now a platform where tens of thousands of fans gather to remember what real basketball feels like.
