In May 2023, City of Springfield’s Mayor Domenic J. Sarno announced American Rescue Plan Act (ARPA) awards to businesses looking to significantly improve outdoor dining and event space in the city of Springfield.
White Lion, an ARPA award recipient, was tasked to reactivate Tower Square Park as a unique event space. The park is centered in the heart of the downtown business and evolving arts district.
On July 9th White Lion will introduce Pridelands on Mane Street, Downtown Springfield’s new outdoor event destination. This unique space, created from three custom-designed shipping containers, offers an unforgettable backdrop for company outings, team socials, or casual get-togethers with friends and family. Featuring a food and beverage container, open-air lounge, and dedicated music zone, Pridelands is the place to relax, connect, and celebrate.
Pridelands will offer weekly entertainment on Wednesday and Thursday evening, special theme nights and events, and a food residency initiative that offers a local food business an opportunity to showcase its brand and offerings.
White Lion President, Ray Berry shared, “We are a family friendly brewery and a community connector that looks to bridge gaps, enhance relationships, and be supportive within the region’s creative economy. Though times are different post-Covid, Pridelands looks to establish a new lane of activation that we hope encourages people to not only support White Lion, but downtown as a whole. There are so many positive moving parts to engage and enjoy; we see Pridelands as another piece of that mosaic.”
About White Lion Brewing:
White Lion’s grace symbolizes humankind’s goodness; it is an extension beyond race, color, creed or gender. The first craft beer brand to go to market in Springfield, Massachusetts, has all of the necessary ingredients for a successful and sustainable future: A compelling brand and a commitment to being a vital part of the city’s renaissance. More than a brewer, White Lion intends to serve as a catalyst for Springfield’s revitalization.
About the City of Springfield’s Office of Recovery and Business Continuity:
The Development Services Division was allocated funds by the Office of Recovery and Business Continuity for the purposes of carrying out various programming with American Rescue Plan Act (ARPA) funding. The purpose of these programs was to assist residents, businesses, and neighborhoods equitably recover from the COVID-19 pandemic.
