Friday, October 14, 2016
"How To Tell Your Story Using Video"
A one-day workshop for non-profits and small businesses
The Berkshire Film and Media Collaborative presents the third annual Western MA Film and Media Exchange on October 19, 2016 at the Sheraton Springfield Monarch Place Hotel. This year’s Exchange, titled How To Tell Your Story Using Video, is a one-day conference dedicated to helping non-profits and small businesses de-mystify the video production process.
According to Diane Pearlman, Executive Director of the Berkshire Film and Media Collaborative, “In today’s world, effective videos are key to a company’s ability to tell their story in their digital marketing, branding and social media campaigns. Workshops at the Exchange will cover a variety of topics including: an explanation of the video production process, how to write a creative brief (i.e. what’s the message of your video), how to make a video to fit your budget, and how to effectively send your video message into the world.”
Workshops will be led by area filmmakers and video professionals who will share their expertise and answer specific questions from attendees. Local filmmakers will have the opportunity to display their reels and make potential business connections. Attendees will leave with an expanded knowledge of video production as well as access to area resources that can help them create their own videos.
The Keynote Speaker at this year’s Exchange is Michael Hoffman, CEO of See3 Communications, a digital marketing agency for nonprofits based in Chicago. He is a leading authority on online video for nonprofits and a long-time consultant to nonprofit leaders on digital fundraising, advocacy and community engagement strategies.
Hoffman founded See3 to bring together his belief in the power of the web and his passion and experience with nonprofit fundraising, advocacy, and education. He works closely with organizations such as Make-A-Wish, Alzheimer's Foundation, TripAdvisor Foundation, UJA Federation New York and many others. He is a frequent blogger and tweeter on nonprofit marketing and is an internationally sought-after speaker on topics such as online cause marketing, web video, and social media for social change.
Diane Pearlman and Jonathan Barkan, executive producer/director and founder of Communications for Learning (CFL), a full-service communications firm in Arlington, MA will present a morning session, Video Production: An Overview. The workshop will explain all aspects of production (preproduction through post) as well as discuss legal issues, insurance, and local resources. For Barkan’s bio: www.communicationsforlearning.com/about-jon-barkan/.
Darcy Fortune and James Garvey of Garvey Communications Associates in Springfield, MA will present a workshop on Innovative Video Best Practices for Social Media Marketing and Digital Branding. As marketing experts, Fortune and Garvey will talk about the best way to utilize your video in today's digital marketplace. For bios on Fortune and Garvey: https://www.gcaionline.com/
A panel featuring local professionals working in the industry will focus on local resources for making videos. Panelists include, Tony Dunne, Executive Director of WGBY's , "Connecting Point," P. Al Williams, Executive Director of Northampton Community Television and Chris Landry of Landry Communications. The panel will be moderated by Patrick Berry, President of the Westfield News Group.
As Pearlman comments, "Most people think making a video is daunting and expensive. We want to discuss what goes into the production process and give attendees an understanding of how they can make videos on a budget and use them effectively to reach their audience. It's going to be an exciting day!"
The Exchange includes breakfast, lunch and will culminate with a networking cocktail party.
Tickets are on sale through Eventbrite using this link, www.eventbrite.com/e/western-mass-film-and-media-exchange-tickets-27412471440 Group and student rates are available. For information on programs, tickets, and more: Berkshire Film and Media Collaborative a www.berkshirefilm.org or call:413-528-4223
Sponsors to date include Baystate Health, Massachusetts Cultural Council, The Economic Development Council of Western MA, MassLive, WGBY Public Television for Western New England, New England Public Radio, The Westfield News Group, Vitec VIdeocom, People’s Bank, Springfield Business Improvement District, Mark G. Auerbach Public Relations, Maureen Sullivan Media Group, Imagine Magazine and Jx2 Productions.
The Berkshire Film and Media Collaborative creates educational, workforce and production opportunities in the film and media industry as an economic initiative for Western Massachusetts and is a 501(c)(3) non-profit organization.